✓ All Major PPO Insurances Accepted — Proudly Serving Midtown, NYC Call Now
★ #1 Top-Rated Dentist · Midtown, NYC

World-class dentistry,
from same-day emergencies
to a brand-new smile.

Your smile deserves the best. Our front desk coordinators are on standby right now to book your appointment at our Midtown Manhattan office — no forms, no callbacks. You're one call away.

Open Mon–Thu, 8AM–6PM  ·  Front desk on standby
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Years in Manhattan
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Veneers Placed
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Smiles Transformed
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Top-Rated in Midtown
✓ We Take Your PPO

Your smile deserves the best —
and your PPO covers it.

We proudly accept all major PPO plans at our Midtown Manhattan office, and out-of-pocket patients are always welcome. Our front desk coordinators are on standby right now to verify your coverage and book your appointment — you're one call away.

Aetna PPO Cigna Delta Dental Guardian MetLife EmblemHealth United Healthcare PPO Out-of-Pocket Welcome
Call to Verify Your PPO & Book Front desk coordinators standing by · Mon–Thu 8AM–6PM

Note: We do not participate in Medicaid. PPO & out-of-pocket patients only.

Dental Emergency?

Severe pain or a broken tooth? We can see you today.

Reserved same-day emergency slots at our Midtown office. Don't wait it out — call now and our front desk will get you in.

Call for Same-Day Care
Dr. Lana Rozenberg, DDS with a patient in her Midtown, NYC office
Midtown's #1 Top-Rated Cosmetic Dentist

Two decades of artistry, in the heart of Midtown.

Dr. Lana Rozenberg has spent over twenty years perfecting smiles for Manhattan's most discerning patients — placing more than 2,940 veneers and transforming over 1,470 smiles.

Every visit pairs advanced 3D and laser technology with a calm, concierge experience. The result is dentistry that feels less like a procedure and more like a private appointment.

Call to Book a Consultation
What We Do

Premium care for every reason you'd pick up the phone.

From acute emergencies to the cosmetic work New Yorkers travel across the city for — all under one roof, all booked with a single call.

Highest PriorityEmergency dental care

Dental Emergency

Broken tooth, severe pain, lost crown or abscess — reserved same-day slots, seen today.

Call now
Signature CosmeticPorcelain veneers

Porcelain Veneers

Dr. Rozenberg's signature work — 2,940+ veneers placed. A brand-new smile, custom designed.

Book a consult
RestorativeDental implants

Dental Implants

Permanent, natural-looking tooth replacement with 3D-guided precision.

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Clear AlignersInvisalign clear aligners

Invisalign

Discreet, removable aligners for busy New Yorkers — straighten without braces.

Book Invisalign
Entry CosmeticProfessional teeth whitening

Teeth Whitening

Professional in-office whitening — a noticeably brighter smile in a single visit.

Book whitening
Recurring CareGeneral and preventive dentistry

Cleanings & Checkups

Top-tier general dentistry to keep your smile healthy. New patients always welcome.

Book a visit
Real Patients · Real Smiles

Hear it straight from our Midtown patients.

Unscripted stories from New Yorkers who picked up the phone and never looked back. Your smile could be next.

A Patient's Story
Luke's Pre-Op
Ellie's Story
Call to Start Your Smile Front desk coordinators on standby · One call away
Rated by Real Patients

What Midtown is saying on Google.

4.9 Based on 250+ verified Google reviews
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Taylor Fawcett
2 weeks ago

Excellent and expeditious service. Very attentive to the patients and very good at identifying issues that could occur and preventive measures that should be taken to help your teeth. Lana is excellent and thorough and the hygienist, Tanya, is the best I have ever had. I always leave feeling like my teeth are the cleanest they can be and know they are well taken care of in this office.

Posted on Google
K
Katrice Ayarza
3 weeks ago

Lana Rozenberg is THE best! Precise and thorough and she's always in good spirits. My hygienist, Tanya is also amazing and gives the best deep teeth cleaning! Lana and Tanya make going to the dentist fun because they're all smiles and reassure you that you're in good hands, even if you need some dental work done. Thank you ladies!

Posted on Google
C
Carroll Love
2 months ago

Since I started seeing Dr. Lana a few months ago, I've had nothing but positive experiences with her, and I can honestly say that I look forward to my dental sessions more than I ever have in my whole life. She and her crew are the nicest people you could ever hope to meet, and their workplace is stunning and immaculately kept.

Posted on Google
J
Jon Jones
2 months ago

They come with my highest recommendation! When it comes to determining the most effective course of therapy for me, Lana is always more than helpful. I can't say enough good things about giving her and her team a visit. If you're seeking for a fantastic dental clinic, you should consult with them without a doubt in my opinion.

Posted on Google
D
Dennis Saddler
2 months ago

At Rozenberg Dental, Dr. Lana and her team have an extraordinary level of concern for their patients. They make each patient feel at ease and give them the impression that they are warm and cozy. Going to the dentist is now something of a pleasant experience thanks to Dr. Rozenberg and the rest of her staff.

Posted on Google
W
Willie Campbell
3 months ago

Rozenberg Dental is, without a doubt, the superior dental clinic that I've seen. They have maintained a highly sanitary environment, and all of the employees are really kind. I really like that Dr. Lana's team sends me appointment reminders on a regular basis.

Posted on Google
Join Our Happy Patients — Call Now Reviews shown are from verified Google patients
Before & After

Smiles designed in Midtown, Manhattan.

Real veneer, whitening & restoration results from Dr. Rozenberg's chair. Slide through a few of our favorites.

Smile transformation before and after #1 — Rozenberg Dental NYC
Smile transformation before and after #2 — Rozenberg Dental NYC
Smile transformation before and after #3 — Rozenberg Dental NYC
Smile transformation before and after #4 — Rozenberg Dental NYC
Smile transformation before and after #5 — Rozenberg Dental NYC
Smile transformation before and after #6 — Rozenberg Dental NYC
Smile transformation before and after #7 — Rozenberg Dental NYC
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Before-and-after photos show actual patients of Dr. Lana Rozenberg and have not been altered to misrepresent results. Every smile is unique — individual results vary and are not guaranteed. Photos published with patient consent.

Call to Design Your Smile Most smile makeovers start with a single phone call
Rozenberg Dental front desk coordinators in Midtown, NYC
One Call Away

Front desk coordinators on standby — right now.

No forms. No callbacks. No waiting-room runaround. Call our Midtown Manhattan office and a real coordinator will verify your PPO and book your appointment in minutes.

Your smile deserves the best — and it starts the moment you pick up the phone.

Call Now — On Standby
Plan Your Visit

In the heart of Midtown.

Dr. Lana Rozenberg, DDS providing care at her Midtown, NYC dental office
Hours
Monday8:00 AM – 6:00 PM
Tuesday8:00 AM – 6:00 PM
Wednesday8:00 AM – 6:00 PM
Thursday8:00 AM – 6:00 PM
Friday – SundayClosed
Location

Rozenberg Dental NYC

45 West 54th Street, Suite 1B/1C
New York, NY 10019

Steps from Fifth Avenue in Midtown Manhattan — a modern, calming office with advanced 3D & laser technology and a concierge front desk.

Call to Book a Visit
One Call to Book

Your smile deserves the best —
and it's one call away.

Speak directly with our Midtown front desk — no forms, no waiting. We'll find your time today.

Call Now to Book
Open Mon–Thu · 8:00 AM – 6:00 PM
Lana Rozenberg DDS
Rozenberg Dental NYC · Dr. Lana Rozenberg, DDS
45 West 54th Street, Suite 1B/1C, New York, NY 10019
347-905-4715 · Mon–Thu 8AM–6PM
PPO & out-of-pocket patients welcome · We do not participate in Medicaid · © 2026 Rozenberg Dental NYC
Insurance coverage and benefits vary by plan; acceptance of a PPO plan does not guarantee any specific coverage, reimbursement, or out-of-pocket cost. Please call to verify your individual benefits. This website is for general informational purposes only and is not medical or dental advice, nor a substitute for an in-person professional examination, diagnosis, or treatment. No doctor–patient relationship is formed by using this site.